Essential Marketing Trends for 2026

Google Analytics will divide your web traffic into traffic categories such as: Organic traffic is the traffic that originates from search engines like Google or Bing This is the traffic that shows up when somebody key ins your site's URL, opens your site through a bookmark, or when Google can not recognize the traffic source Recommendation traffic is the traffic that comes from links to your website elsewhere online If you're running Google Ads, that traffic will reveal up here This is the non-ad traffic that gets here from social media platforms like Twitter or facebook If you want more information, you can dig much deeper in the Acquisition report to find traffic sources. With this details, you will know where to invest your time and money.

Shopify

This is where you can see events your visitors set off, conversions they completed, and pages they went to. In this section, the most useful report for beginners is. It includes both occasions and conversions for each page. Let's take a look. In this report, you'll see all your pages that were gone to in the time duration you have selected.

Shopify

This gives you a clear photo of how each of your pages is performing. In the exact same section, you'll find a report. This report has a number of the very same metrics as the report, but focuses on landing pages the pages your visitors first arrived on when they visited your site rather of all pages.